Crystal Lobban is a freelance agricultural writer in Australia.
Crystal Lobban is a freelance agricultural writer in Australia.

AGRICULTURAL COPYWRITING

Crystal Lobban is a freelance agricultural writer in Australia.

As a freelance agricultural writer, I create compelling and authentic content for the agricultural industry.

I combine my own real life experiences living on a farm, my passion for writing and my extensive research skills, to help Australian agricultural businesses tell people what they offer and ultimately boost sales.

Agriculture is one of Australia’s main industries. The most recent data from the Australian Bureau of Statistics shows that there is 377 million hectares of agricultural land in Australia and approximately 88,000 agricultural businesses. The industry is one of Australia’s major producers and exporters. 

Agricultural Commodities, Australia, 2019-20 financial year | Australian Bureau of Statistics (abs.gov.au) 

It's not only the weather and four seasons that dictate farming success. It's also the marketing strategy. Yes, there are many farmers, stock and station agents and farm produce stores that have the regular buyers and can get by. However, to grow beyond that, an effective marketing and advertising strategy is helpful. Part of that strategy is to use the power of words to grow your customer base.   

I’ve lived and breathed farm life for 30 years, having been through droughts, bushfires and floods. Mustering and droving cattle, fencing, weed control, hay making and carting, general farm maintenance - these have all been part of my life. I certainly know a thing or two about agriculture.

Are you involved in one of the following businesses?

farm produce stores

fresh produce growers 

farmers markets

stock and station agents

pastoral companies

wineries

agri-business companies

agri-finance specialists

farming operations

farm machinery innovators

 

How can I boost my marketing activities?

How can people hear about my bumper season, new produce and services?

 

Maybe you have released a new wine this season, maybe you have transitioned into a stud farm or maybe you want to boost your property sale portfolio. This all needs to be marketed to get sales results.

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That’s my job as a freelance agricultural copywriter.

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"It's not only the weather and four seasons that dictate farming success"

People on the land are usually not lost for words – it’s always about how much rain there’s been, how the yield is this season and what’s the cattle and sheep prices this week.

When it comes to the advertising and marketing side of things, it can be a different story.

I know what I want to talk about, but how can I put that into marketing words?

Hire me, your Australian agricultural copywriter who can write the words to sell your products and services.

Words that connect with readers. Words that make the reader want to buy your stud bulls, stud rams or new cellar wine. And words that resonate with people on the land.

I write content for websites, blogs, newsletters, magazine articles and press releases. If you need content written in other forms, I’d be happy to help.

LIFE ON THE FARM