Crystal Lobban is a freelance travel writer based in Australia.

TRAVEL COPYWRITING

Crystal Lobban is a freelance travel writer based in Australia.
Crystal Lobban is a freelance travel writer based in Australia.

As a freelance travel writer, I create compelling and authentic travel stories.

Creating engaging and real life content for Australian travel businesses is my forte.

I have been fortunate to have travelled to many places across the world and here in Australia. Travel has made my life experiences richer. 

I combine my love for travel, my own travel experiences, my passion for writing and my extensive research skills, to help businesses tell people what they offer and ultimately boost bookings.

Are you a business owner and thought to yourself,

how can I stand out from the rest of the industry to make my business a magnet for travellers?

how can I advertise my tours to boost business?

how can I attract more guests to my hotel?

how can I write words to provide engaging descriptions and itineraries for the tours I have designed?

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That’s my job as a freelance travel copywriter.

Crystal Lobban is a freelance travel writer based in Australia. Travel makes your life experiences richer - Crystal Lobban.

“Travel makes your life experiences richer”

The outback, the beaches and everything in between - Australia has such a vast landscape to explore and endless experiences that makes it hard for a traveller to choose.

  • Sitting at an outback pub quenching your thirst with a cold frothy beer.

  • Soaking up the warmth of the sunshine listening to the rolling waves and rustling palm fronds.

  • Bouncing around in the back of a 4WD navigating river crossings, rocks and tree branches.

  • Enjoying the scenery from the comfort of your luxury reclining coach seat.

  • Dining on mouth-watering cuisine beside the sparkling waters of a resort lagoon pool.

 

Is this what you want your potential customers to read but don’t know the words to use?

Hire me, your Australian travel writer who can write the words to sell your product or service.

Words that connect with readers and makes them hungry for that experience.

Words that make the reader want to book then and there.

And words that make readers hear the sounds and breathe the air as if they are already there.

 

Understanding what guests want and how to engage with them by tapping into the minds of travellers, is an imperative tool for effective travel copywriters.

Are you an organisation that wants to advertise a region instead of one business? No problem - I can write destination guides too.

I write content for marketing and promotional materials for travel expos that people flock to every year – the likes of pull up banners, flyers, brochures and pamphlets.